Women and electronics are similar to water and oil: they just haven’t really mixed in the past. Most consumer electronic marketing is geared towards (surprise, surprise) men. In fact, approximately 35% of women say they would increase their spending on electronics if marketers and retailers offered women more guidance in stores and online and thought more intensively about how to approach them. One-third say they don’t feel confident enough to ask questions about electronics in stores. Yet, women are often out-spending men with latest and greatest tech gadgets - from MP3 players to the newest Blackberry.
These days, more and more women are researching electronics, using online consumer reviews, expert guides, and offline publications to select their next tech toy. Retailers that realize they are missing out on this lucrative market and that women are an emerging force, are providing comprehensive information and guidance geared specifically towards women- and raking in the big bucks.